Modovisa vs Google Analytics (GA4)
Real-time visitor journeys without GA4's property setup, exploration builder or learning curve — and with first-party campaign data you own.
The practical difference
GA4 is a broad analytics platform built for analysts assembling reports. Modovisa is built for the person who launched something today and wants to know if it worked: live visitors, the path each one took, and the campaign that produced them, visible without configuring an exploration.
- Live individual visitors instead of a realtime count
- Page journeys per visitor with referrer and campaign attached
- Session replay on paid plans and during the trial
- First-party UTM tables and ROAS in the same workspace
Where GA4 is still stronger
It is free at very large volumes, integrates natively with Google Ads and BigQuery, and covers reporting depth — custom explorations, audience building, cross-platform app tracking — that Modovisa does not attempt. If your organisation needs that surface, keep it.
Data ownership and sampling
Modovisa collects first-party data through your own script, so what you tagged is what you see, retained as long as your plan allows — unlimited on paid plans. GA4 applies thresholding and modelling that can make small segments unreadable.
Running both
Most teams start by running both, comparing numbers for a few weeks, then keeping GA4 for historical reporting while doing daily work in Modovisa. The scripts are independent and do not conflict.
Frequently asked questions
Can Modovisa replace Google Analytics?
For live traffic, journeys and campaign attribution, yes. If you depend on BigQuery export, custom explorations or native Google Ads audience integration, GA4 still covers ground Modovisa does not.
Why do Modovisa and GA4 numbers differ?
Different collection and processing. Modovisa counts first-party events from your script; GA4 applies its own filtering, thresholding and modelling. Expect the shapes to match and the totals to differ.
Is Modovisa easier to set up than GA4?
Yes — one script or a platform plugin, then verify in the live view. There are no properties, data streams or event schemas to design first.