UTM campaign tracking
First-party UTM reporting: source, medium and campaign tables on the dashboard, and a full Campaigns workspace when you need goals, link building and protection.
Two levels, deliberately
Standard adds UTM tables to the main dashboard — enough to separate paid from organic and see which campaigns send traffic. Growth adds the Campaigns workspace: goals, a link builder that keeps tagging consistent, campaign protection, and ROAS views.
- Dashboard UTM tables — Standard and above
- Campaigns workspace with goals and link builder — Growth and above
- Ad spend import through Ads Connect — Pro Lite and above
Why first-party matters here
UTM data collected by your own script is not subject to another platform's sampling, consent gating or retention rules. What you tagged is what you see, and it stays available as long as your plan's retention allows — unlimited on paid plans.
Consistent tagging
Most attribution problems are tagging problems: three spellings of the same campaign, missing mediums, links shared without parameters. The link builder in the Campaigns workspace exists to remove that class of error before it reaches your reports.
From traffic to behaviour
Because UTMs live in the same workspace as live visitors and replay, you can go from a campaign row to the individual sessions it produced and, on paid plans, watch what those visitors did.
Plans and limits
Free is $0 for 1,000 events a month on one site with 30 days of history. Standard is $14.99 for 25,000 events, Growth $29.99 for 100,000, and Pro Lite $49.99 and up for 250,000+ — paid plans include unlimited sites and unlimited retention.
Frequently asked questions
Does the Free plan include UTM tables?
No. Dashboard UTM tables start at Standard. The 21-day trial includes them so you can evaluate the workflow first.
What is the difference between UTM tables and the Campaigns workspace?
UTM tables report the traffic your tagged links produced. The Campaigns workspace adds the tooling around them — goals, a link builder, campaign protection and ROAS views — and starts at Growth.
Do I need Ads Connect to see ROAS?
No. You can enter spend manually on Growth. Ads Connect, on Pro Lite and above, imports Meta and Google Ads spend automatically instead.