Modovisa features
Live visitor tracking, per-visitor journeys, session replay and first-party campaign reporting — one workspace that answers who is on your site now and which marketing brought them.
Every feature in detail
- Live visitor tracking — Who is on the site right now, with the page, referrer, campaign, country and device for each visitor.
- Page journeys — The route each visitor took, the time spent on every page, and the page where they stopped.
- Session replay — Step back through a finished visit page by page. A path timeline, not a screen recording.
- UTM campaign tracking — First-party UTM tables, a link builder, and naming rules that stop tagging drifting apart.
- Goal tracking — Mark which events count as a win — purchase, signup, lead — and see which campaign earned them.
- ROAS tracking — Spend against the visits and goals it produced, with a choice of attribution models.
- Ads Connect — Import Meta and Google Ads spend automatically instead of pasting numbers in each week.
See who is on your site right now
The live view lists the visitors currently active: the page each one is on, the referrer or campaign that sent them, and their country, device and browser. It updates as events arrive, so publishing a post or switching on an ad gives you an answer in seconds rather than tomorrow morning.
- Live visitor list with page, referrer, campaign, country and device — every plan
- Bot traffic identified on arrival and reported separately — paid plans
Follow one visit at a time
Every visit is a sequence of pages. Journeys show that sequence per visitor — the landing page, each step after it, the time spent on each, and where they stopped — instead of an average that cannot tell you which page lost them. Session replay steps through the same path for visits that have already finished.
- Per-visitor journeys in the live view — every plan
- Session replay of finished visits, page by page — paid plans and the 21-day trial
Tie marketing spend to what visitors did
Campaign reporting starts with UTM tables that separate paid traffic from organic. The Campaigns workspace adds the tooling around them: a link builder and naming rules that keep tagging clean, goals, a choice of attribution models, and ROAS once spend is in — entered by hand or imported from Meta and Google Ads.
- Dashboard UTM tables — Standard and above
- Campaigns workspace with link builder, goals, attribution models and ROAS — Growth and above
- Ads Connect for automatic Meta and Google Ads spend import — Pro Lite and above
One script, nothing to reinstall
Every feature runs from the same small first-party script. Install it through the Shopify app, the WordPress plugin or the Drupal module, or paste the snippet into any other platform, and moving up a plan unlocks features on data you are already sending.
Frequently asked questions
Which features are on the Free plan?
Live visitor tracking and per-visitor journeys, within 1,000 events a month on one site and 30 days of history. Session replay, UTM tables and bot analytics are included throughout the 21-day trial, then need a paid plan.
Do I need to install anything extra for replay or campaigns?
No. One script powers every feature, so upgrading unlocks features on data you are already sending with nothing to reinstall.
Does session replay record the screen?
No. Modovisa replays the path of a visit — the pages in order, with time spent on each and the session's referrer, campaign, device and location. Mouse movement, clicks and screen video are not captured.
Which plan unlocks ROAS?
Growth includes the Campaigns workspace and ROAS with spend you enter yourself. Pro Lite and above adds Ads Connect for automatic Meta and Google Ads spend import.